A Cookie Banner Isn't Enough for CCPA Compliance

There are a lot of misconceptions surrounding cookie banners and data privacy laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). The proliferation of cookie pop-ups and consent banners has led many to believe they are required, even when they are not (they are required in Europe, but more on that below). More dangerously, some believe that adding a cookie banner to their website is all that is required for privacy compliance, which is...